DownYourHighStreet | Our mission is to.. view more

It all started on the High Street...

From behind a market stall on the High Street in Hertfordshire, our founders Dan & Amanda witnessed first-hand the rapid closures of some charming High Street shops. Shop owners and new-found friends came and went, and this Hertfordshire market town was soon to become another victim to the ‘clone towns’ with big name shops and a severe lack of character. It was time to do something about it to help give independent retailers on the High Street a level playing field within this tough environment…

2014 the idea

The plan was to create an online marketplace for Independent High Street retailers to showcase and sell their products. The idea grew and the founders knew they wanted to provide shop owners with exposure, a unique shop profile page where customers can contact them direct, view live feeds of their social media channels and see their opening times and location. The marketplace for independent retailers was a revolution. Not only was it centred around the retailer, it promoted footfall and helped retailers boost their online presence.

So, they built it. A bespoke platform which took over a year to complete. With built-in features which make it seamless for busy shop owners to update their products and profile and a team that care about the High Street to support them along the way.

In the first year of the website launching over 300 retailers joined the platform with over 20,000 products and from their valuable feedback, continued to evolve and the community grew more and more each day.

2015 growth 2.0 was in planning and with daily contact with our retailers we had the opportunity to make sure everything was just right.

2017 new ideas 2.0 launched and with a fresh new website came fresh new ideas. 2018 was set to be a huge year for the company and planning needed to be done well in advance to take the High Street by storm and really help Independent High Street Retailers.


We are now an entirely free to join platform for retailers to showcase themselves. Not only do retailers get the exposure the High Street needs with low commission rates and free marketing support, but consumers can also shop the High Street at their fingertips. With thousands of unique products from clothing to electricals to health and beauty, consumers can support the High Street from their home.

With new retailers and customers discovering every day, we have reached a point in the company where anything is possible.

More more than 715 Independent High Street Retailers have joined us with over 50,000 products and 57,000+ customers have interacted with our platform in the last 9 months and the growth of the business has been exponential.

Our burning ambition is for to be the number one destination for anyone who wants to shop the UK high street anywhere in the world. Start Browsing