Situated in the market town of Swaffham Artichoke has a warm, friendly & relaxed environment making it the perfect stop off point either on the way to or from the ever popular North Norfolk Coast as well as being a regular haunt for women who both live & work in Norfolk.

Reflecting the casual lifestyle of our customers we stock a great range of jeans & trousers which we team up with carefully edited separates & accessories to help our customers achieve a relaxed look that suits the way they live their lives. Our price structure is mid range as although we all want to look & feel fabulous we would rather spend four hundred quid on a dog than a jacket!

With every rule there is an exception & at Artichoke these are our posh frocks (and jackets). Like the women that shop with us we don’t want to be constrained by a particular look for a particular occasion so each season stock a capsule collection of individual pieces that would be suitable for a wedding, a day at the races or a ‘bit of a do’ but once worn for that occasion will then easily move into our every day wardrobe.

We source our collection each season from all over Europe putting together an exclusive look that is not only different from the High Street but also other independent shops in Norfolk. This feeling of exclusivity is enhanced by our policy of limiting the the number of pieces that we buy in each style so when you invest in a garment from us you really will stand out from the crowd.

For online shopping please see Delivery Details & Returns Policy