Our story started in South London when frustrated with the high street offerings we launched a small collection of women's clothing suitable for day and evening, featuring unusual detailing and gorgeous fabrics. Versatility, comfort and highest quality were paramount, but the leading aspect was the fine tuned balance of eccentricity and gracefulness in pursuit of true individuality and style.

We called the range LAGOM.

The name is a Swedish word that means 'just right' or 'in perfect balance'. True to this philosophy we combine quirky details, classic shapes and retro references with innovative ideas and modern materials to achieve that elusive balance.

You will not find fast fashion at LAGOM. The emphasis is on timeless pieces, produced in small quantities as capsule collections for you to enjoy and treasure for years to come.

Whilst the core of LAGOM is our quirky, feminine clothing range, we also make and source jewellery and gorgeous fashion accessories to create a bigger, lovelier LAGOM world. Sustainability and ethical practices are important to us, so we strive to work with suppliers, designer-makers, artisans and selected brands who share our values.

Use of the Site

You may access the site solely for your own personal use. You must not use any content of the site for any commercial or illegal purpose.

You may not under any circumstances publish, distribute or otherwise reproduce in any format any of the content or copies of the content supplied to you or which appears on the site and you are prohibited from using any such content in connection with any business or commercial enterprise including, without limitation, any media business or enterprise.

You may not create derivative works from the content or software supplied on or through downyourhighstreet.com or livelagom.com.

You are prohibited to act contrary to the Terms, acceptable user policies of any linked sites or community standards generally; transmit or distribute a virus; hack into any aspect of the Site; corrupt data; cause annoyance or inconvenience to other Users; infringe upon the rights of any trade marks or other proprietary rights; send any unsolicited advertising or other promotional material, commonly referred to as "spam"; or attempt to affect the performance or functionality of any computer facilities of or accessed through the site.

By submitting any material or information to us ("Material") you acknowledge that we may copy, modify, distribute or create derivative work from this Material in a way that we find suitable. You agree to submit this Material on a perpetual,royalty-free basis. Information connected to your personal data is not part of this agreement and is subject to our Privacy Policy as detailed below. You must not submit any Material which is in any way defamatory, offensive, menacing or obscene or which may cause annoyance, damage, offence, inconvenience to us or any other person or which is illegal. We may remove such material from the site at any time without notice to, or consent by, you.

We reserve the right to suspend the site at any time for operational, regulatory, legal or other reasons. We may terminate your use of the site with immediate effect if you breach any of these Terms.

Privacy Policy

Any personal data which you may provide us through the site is subject to our Privacy Policy. Lagom are committed to protecting the privacy of our customers and visitors to the site. We may disclose to third parties certain information contained in our registration applications, but we will not disclose your name, address, email address, telephone number or credit card details unless we have informed you, been authorised by you, or are required to do so by law, or need to provide a service to you - i.e. arranging for a product to be sent to you. If you have purchased from our store, subscribed to our newsletter service, entered any of our competitions, or advised us of your email or postal address we may occasionally update you on news and special opportunities. You will always have the option to opt out of receiving marketing communication from us. If you wish to verify the details you have submitted to you may do so by contacting us via the Contact link given below. Our security procedures mean that we may request proof of identity before we reveal information. This proof of identity will take the form of your e-mail address and password submitted upon registration. We would strongly recommend that you do not use the browser's password memory function as that would permit other people using your terminal to access your personal information - write it down and keep it somewhere safe.

Dealings with Third Parties

The site may provide, or third parties may provide, links to other web sites or resources, and promotions of advertisers and merchants. Lagom has no control over such sites and third party resources and we are not responsible for the availability of such external sites or third party resources, do not endorse and are not liable for any content, advertising, products, services or other materials on or available from such sites or third party resources. Any dealings by you with any third party on or through the site shall be solely between you and that third party and we shall not be responsible for any loss, distress or damage that may arise from any such dealings. Your use of such linked sites and resources will be subject to the terms of service contained within each such site and the respective terms of service will control the use of the respective site

Intellectual Property Rights

The Site and its content are protected by intellectual property rights, including copyright and trade marks Except as expressly authorised by us or relevant third parties, you agree not to copy, download, adapt, alter, modify, rent, lease, loan, sell, distribute or create derivative works of any content of the Site, in whole or in part.

Disclaimers

Your use of the Site is at your sole risk and subject to all applicable national and international laws and regulations. The Site and all information, products and other contents are provided on an "as is" and "as available" basis and are subject to change at any time without notice to you. If your PC does not support relevant technology including encryption, you may not be able to use certain services or access certain information on the Site. We use reasonable care in compiling and presenting the content of the Site, but we give no guarantee that the content is complete, accurate, error or virus free or up to date. So far as permitted by law, we disclaim all warranties, conditions and other terms of any kind, whether express or implied, whether in contract, tort (including liability for negligence) or otherwise, including, but not limited to any implied term of satisfactory quality, fitness for a particular purpose, and any standard of reasonable care and skill.

Liability

So far as permitted by law, and except in respect of death or personal injury arising from negligence, we exclude any liability for loss or damage of any kind resulting from the use of the Site (including the reliance upon any information contained on it).

General Information

These Terms constitute the entire agreement between you and us. Any failure by us to exercise or enforce any right or provision of the Terms shall not constitute a waiver of such right or provision. These Terms and the relationship between you and us shall be governed by the laws of England and the English courts shall have non-exclusive jurisdiction over any dispute. We reserve the right to vary the Terms from time to time without notice to you.